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Small business Web sites require
just as much attention to marketing, brand identity, business
integration, and technology requirements as a larger business
site. However, this is not usually the case with most small
business sites.
Often, a small business owner
or employee will experiment with building a site on their own
or work with individuals that do not have sufficient experience
in the e-commerce space to guide them appropriately. The
results? Images, video, and flashy graphics that consume
vast amounts of bandwidth, leading to poor performance and ultimately
to the frustration of the site's consumers. Most users still
access the web via a dial up connection. The bottom line
is that little new business is generated from these sites.
At 161 Consulting, we have a combined
40 plus years experience working with start-up's to large corporations
- and an in depth understanding of how to make technology work
for you.
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